Technology · Sales Cloud Audit + Pardot + Lightning Migration
KanradKanrad
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Cloud Nerd

Kanrad Modernizes Its Salesforce Org, Adds Pardot, and Migrates Fully to Lightning in Eight Weeks

A San Jose technology company had a legacy Salesforce Classic setup, a Pardot integration that wasn't working, and a user base still stuck in Classic. Cloud Nerd audited the platform, connected Pardot properly, and migrated the full org to Lightning.

Engagement at a glance

Industry
Professional Services
Duration
8 weeks
Services
Architecture & Design · Build & Implement · Integrations · Migration & Modernization
Stack
Salesforce Sales CloudSalesforce Sales CloudPardotPardotSalesforce LightningSalesforce Lightning
8 weeks

Audit through Lightning production deployment

Full audit

Sales Cloud GAP analysis with all findings remediated

4 drip programs

Automated prospect nurture live in Pardot

100% Lightning

Full user base migrated off Classic

The challenge

Kanrad's Salesforce org was running on Classic with years of accumulated configuration debt. They had Pardot but it wasn't properly integrated. And the team was still on Classic — preventing them from accessing newer Salesforce capabilities and making their Lightning-ready third-party apps unusable.

The approach

Cloud Nerd ran a three-phase engagement: a full Sales Cloud audit identifying and remediating configuration gaps; a complete Pardot implementation with email templates, forms, landing pages, drip programs, automation rules, and prospect lists; and a Lightning migration converting all pages, reports, Visualforce pages, and buttons — then migrating all users.

The outcome

Kanrad's team moved to a clean, modern Salesforce platform — Classic-era debt resolved, Pardot generating automated sequences for the first time, and every user working in Lightning with all associated productivity benefits.

The problem

What was actually broken

01

Years of Classic configuration debt before connecting Pardot

Connecting Pardot to a poorly configured Salesforce org would compound existing problems. A proper audit and gap remediation was required first to ensure the data model and field mapping were solid before introducing marketing automation.

02

Pardot installed but not properly connected

The license existed but field mappings weren't configured, website tracking wasn't deployed, and the sales and marketing teams had no shared visibility into prospect engagement.

How we did it

The work, phase by phase

  1. 01
    Weeks 1–3

    Sales Cloud Audit & Gap Remediation

    Cloud Nerd audited the full Salesforce org, produced a GAP analysis report, and remediated all findings.

    • Full Sales Cloud configuration audit completed
    • GAP analysis report produced and reviewed
    • All configuration gaps remediated (within 20-hour budget)
    • Login policies, user profiles, roles, and permission sets corrected
  2. 02
    Weeks 2–6

    Pardot Implementation

    Cloud Nerd installed the Connector, configured field mapping, deployed all marketing automation assets, and verified deliverability.

    • Salesforce Connector installed and configured
    • Lead and contact field mapping completed
    • Website tracking and email authentication configured
    • 4 email templates, 2 forms, 2 landing pages, 4 prospect lists, 4 automation rules, 4 drip programs deployed
    • Users mapped between Salesforce and Pardot
  3. 03
    Weeks 4–8

    Lightning Migration & Go-Live

    Cloud Nerd converted all Classic functionality to Lightning, migrated 20 reports, and moved all users to production Lightning.

    • 3 Lightning Home Pages built for user groups
    • All standard Sales Cloud record pages updated for Lightning
    • Visualforce pages migrated or embedded in Lightning pages
    • JavaScript buttons converted to Lightning quick actions
    • 20 reports and dashboards migrated to Lightning report builder
    • All users activated on Salesforce Lightning
The results

What changed for Kanrad

Audited

All configuration gaps resolved before Pardot connected

Marketing live

4 automated drip programs running from day one

100% Lightning

Full user base off Classic

8 weeks

Audit through production

What's next

Kanrad is evaluating Einstein Lead Scoring to prioritize inbound Pardot leads by conversion likelihood.

Technologies in this engagement

Salesforce Sales CloudSalesforce Sales Cloud
PardotPardot
Salesforce LightningSalesforce Lightning

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